Comic-Con, as a growing number of movie marketers are realizing, has turned into a treacherous place. Studios come seeking buzz, but the Comic-Con effect can be more negative than positive. The swarm of dedicated fans — many of whom arrive at the convention in Japanese anime drag or draped in Ewok fur — can instantly sour on a film if it doesn’t like what it sees, leaving publicity teams with months of damaging Web chatter to clean up.
2 comments:
If it's in the NY Times it must be true.
Found this link to the same info.
Same Info-No NY Times Log In
There couldn't be a bigger take-away about the crap shoot than the Scott Pilgrim story. I had never heard of it, was perfectly prepared to ignore it because of all the AICN and Con promotion of it. Went with Marty and Jeff because they wanted to see it and loved it. I'd probably still be one of the multitude that hasn't seen it if it weren't for that external factor of friends picking a movie.
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